ziploc  “Grocery to Meal Journey” – Press & Media Experience

I supported the planning and production of Ziploc’s “Grocery to Meal Journey,” an immersive press experience designed for 50 top media guests. The event began with passed appetizers and social-first visual moments, then guided attendees through a curated series of installations that highlighted key Ziploc product features—specifically Produce Bags with Moisture Control, Heavy Duty Bags, Half Gallon Bags, and Tall Bags.

My role included contributing to the creative design, sourcing props and decorative elements, and collaborating closely with the onsite fabrication partner to develop the smaller build components that brought the journey to life. I also supported client relations, ensuring creative alignment and smooth communication throughout the accelerated timeline.

The entire experience—from concept refinement to final execution—came together in just 2.5 weeks, resulting in a cohesive, visually engaging event that showcased Ziploc’s products in a fresh and memorable way.