Love Island USA S8 Activation
role: PRODUCER
Love Island USA: The Villa | Rockefeller Center
To celebrate Love Island USA Season 8, Peacock brought The Villa to life at Rockefeller Center with a three-day immersive fan experience at 30 Rockefeller Plaza in New York City.
The experience transported fans into the world of the show with Villa-inspired environments, interactive brand activations, and photo moments, including the iconic CeraVe Fire Pit and Maybelline New York Glam Room. Guests could test their luck at a claw machine, find their perfect beauty match, customize stickers, and show off their relationship status with personalized “Bombshell” and “Coupled Up” bag charms.
The activation also featured iconic show memorabilia, including outfits worn by cast members, bringing the playful, over-the-top aesthetic of Love Island USA to life in the heart of NYC.
My Role: Production, Operations & Logistics — supporting permitting, vendor coordination, site logistics, and onsite execution.
